Authenticity. Artisanal Italian craftsmanship. Attention-to-detail. Sofia Capri celebrates an age-old sandal-making tradition while embracing a contemporary design aesthetic.
Branding, Online Retail
– Brand Strategy
– Logo Design
– Online Retail
Sofia Capri sandals are each handmade by local artisans using only fine Italian leathers and raw materials that age beautifully. The brand’s vision is grounded in tradition but flies on the wings of fresh colours, innovative textures and one-of-a-kind capsule collections that are inspired by Capri’s Mediterranean spirit.
We were tasked with the design of the logo and to define the branding guidelines.
Alongside with helping Rossella and Silvana, the company’s founders, to lay down a brand strategy for the short-to-medium term setup, we also consulted in the development of the online retail and promotional activity.