Attention-to-detail. Sofia Capri celebrates an age-old sandal-making tradition while embracing a contemporary design aesthetic.
Sofia Capri sandals are each handmade by local artisans using only fine Italian leathers and raw materials that age beautifully.
The brand’s vision is grounded in tradition but flies on the wings of fresh colours, innovative textures and one-of-a-kind capsule collections that are inspired by Capri’s Mediterranean spirit.
Sofia Capri seeks to bring to light the historical savoir-faire of the Capri sandal. Handcrafted by a family of artisans whom have been plying their trade on the isle for numerous generations, Sofia Capri sandals are handcrafted with only the finest Italian leathers and raw materials from Tuscany.
Designs are inspired by the island itself, by its colours and its artists. The blues of Capri’s ocean, the yellows of the island’s lemons and the flamboyance of its bougainvilleas are all sources of creativity and inspiration.
We were tasked with the design of the logo and to define the branding guidelines.
Alongside with helping Rossella and Silvana, the company’s founders, to lay down a brand strategy for the short-to-medium term setup, we also consulted in the development of the online retail and promotional activity.
Branding, Online Retail