Defining strategy objectives and delivering high-impact brand and strategic development for luxury and private clients
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Professional Summary
A seasoned and results-driven Executive Strategy Advisor with over 20 years of international experience aligning high-end brand identity with global macro-economic trends. Expert in advising family offices, UHNW individuals, and premium corporations on brand architecture, market positioning, and long-term business development. Possesses a unique synthesis of creative execution and financial pragmatism, with a proven track record of driving significant revenue growth through sophisticated storytelling and strategic market entry. Adept at navigating complex economic and geopolitical landscapes to mitigate risk and identify untapped opportunities within the global luxury ecosystem.
In plain words
I translate complex global shifts into actionable growth strategies for luxury brands and private wealth entities. By combining deep macro-analysis with high-end brand design, I help clients build sophisticated identities that resonate with the world’s most discerning audiences. My focus is on long-term value creation rather than short-term gains, ensuring that every strategic move is both elegant and market-resilient.
Professional Experience
Managing Partner | Carlisle Place & Partners
London, UK | August 2023 – Present
- Co-founded a strategic advisory firm dedicated to connecting private wealth with exclusive investment opportunities, focusing on direct and co-investment deals for a sophisticated client base.
- Leverages an extensive international network to source and vet opportunities in real estate, technology, and luxury sectors.
Director | Strategic Advisor | Troopworld Ltd
London, UK | May 2006 – Present
- Macro-Strategic Oversight: Serve as a lead strategist for Single and Multi-Family Offices, translating geopolitical volatility and macroeconomic shifts into resilient investment and brand-positioning strategies.
- Luxury Brand Architecture: Engineered high-impact market entry and identity frameworks for tier-1 luxury houses, including Salvatore Ferragamo and Guerlain, directly enhancing their enterprise value and investor appeal.
- Ecosystem Development: Orchestrated a high-level cross-border network of financial and legal stakeholders to facilitate premium lead generation and investment promotion across EMEA markets.
Founder & Creative Director | Doroteo Design
London, UK | July 2021 – June 2023
- Founded and developed an e-commerce platform for luxury design, taking the concept from prototype to a fully operational, investment-ready MVP.
- Demonstrated entrepreneurial ability to identify a market niche, develop a business plan, and execute a go-to-market strategy.
Chief Brand Strategist | Insignia Group of Companies
London, UK | October 2010 – January 2017
- Global Growth Architecture: Directed the end-to-end brand and product strategy for the world’s premier luxury financial group, leading to a 700% increase in turnover through the design of exclusive UHNW service models and strategic partnerships.
- Investor Intelligence: Acted as the primary interface for the world’s most sophisticated private investors, leveraging deep insights into UHNW psychology to align product innovation with capital requirements.
- Enterprise Leadership: Defined the visionary roadmap that secured Luxury Lifestyle Awards for “Best Luxury Concierge Services,” solidifying the group’s global market dominance.
Founder & Editor-in-Chief | Chic Today Magazine
London, UK | November 2006 – March 2012
- Created and managed an international luxury lifestyle media platform, successfully attracting advertising from premier brands such as Givenchy, Roberto Cavalli, and Salvatore Ferragamo.
- Proved adept at creating a compelling narrative and brand identity that resonated with a high-value target audience.
Senior Art Director | Issue One Magazine
London, UK | April 2005 – November 2006
- Directed the brand and visual identity for a luxury fashion and lifestyle magazine, managing all aspects of creative production and establishing a sophisticated market presence.
Art Director | Fullsix Portugal (WPP Group)
Lisbon, Portugal | November 2003 – December 2004
- Digital Transformation Leadership: Led high-stakes digital campaigns for a multinational portfolio (BMW, L’Oréal, Nokia), driving a 400% increase in agency revenue and establishing foundational expertise in scalable marketing architectures.
- Strategic Client Management: Managed complex brand ecosystems for international market leaders (Alfa Romeo, Benetton, Ford), bridging creative execution with corporate commercial objectives.
Interactive Designer | BETC FULLSIX
Milan, Italy | October 1999 – November 2003
- Developed foundational experience in digital marketing and client management with major international brands such as Alfa Romeo, Benetton, and Ford.
Web Designer | GeprasCom
Milan, Lombardy | April 1999 to October 2000
Graphic Designer and Web Developer for SMEs.
Skills
| Category | Skills |
| Executive Strategy | Brand Architecture, Business Development Strategy, Go-to-Market Strategy, Reputation Management, Long-term Strategic Planning |
| Market Intelligence | Geopolitical & Macroeconomic Analysis, UHNW Consumer Psychology, Market Dynamics, Risk Mitigation for Cross-Border Transactions |
| Wealth & Growth | Private Investment Strategy, Investor Engagement, Strategic Partnerships, Company Valuation, Share-Equity Growth Frameworks |
| Strategic Tools | GenAI-Enhanced Analysis, Advanced Brand Identity Systems (Adobe Suite), Algorithmic Strategy Mapping, Visual Storytelling |
Languages
English – Fluent
Italian – Native
Portuguese – Fluent
French – Intermediary
Education
Diploma of Higher Education in Engineering
Industrial Institute of Bergamo – Milan, Lombardy
Diploma of Higher Education in Arts
LFA London Film Academy – London, UK
Private Equity and Venture Capital
May 2025 to Present | Università Bocconi (University)
- Advanced Private Equity and Venture Capital
- Discovering Private Equity Investors: Legal Issues and Taxation
- Management of Private Equity and Venture Capital Funds
- Company Valuation And Deal Making In Private Equity Settings
Relational skills
A highly adaptable and goal-driven individual with strong analytical and creative skills, effectively communicates and presents work in team settings. Committed and self-motivated, retains clarity under pressure and approaches conflict resolution with integrity. Advocates for efficient organization and delegation, ensuring high-quality outcomes meet deadlines. Quickly adjusts to changes within the office environment and promotes inclusivity within teams, embracing diverse perspectives while aligning with various management processes.
Certifications/Licenses
Strategic Planning Foundations
June 2021 to Present | Project Management Institute (PMI)
- Define the principles of strategic planning.
- Identify forces used to assess the market.
- Explain how to conduct a SWOT analysis.
- Articulate how to establish guiding principles and set goals.
- Explain what strategic filters are used for.
- Describe the steps of a strategic planning process.
Strategic Thinking
June 2021 to Present | Project Management Institute (PMI)
- Setting the Stage for Strategic Thinking
- Developing Your Strategic Thinking
- Implementing Strategic Thinking
Branding Foundations
April 2021 to Present | Warby Parker Academy
- How to build a brand
- What’s their story?
- What do they do?
- What do they stand for?
- Design, marketing and managing customer relationships
- Hiring talent
John Maeda on Design, Business, and Inclusion
April 2021 to Present | Project Management Institute (PMI)
- Defining design
- Designing for a wider audience
- Linking inclusion and design
- Discovering your own lacunas
- Attaining the inclusion mindset
Marketing Foundations: e-commerce
April 2021 to Present | Sam Dey for LinkedIn Learning
- How Ecommerce Works
- Niche Marketing
- Free Traffic
- Paid Traffic
- Increasing Conversions
SEO Strategies
April 2021 to Present | Third Door Media
- Understanding how search engines work
- Connecting SEO to other business activities
- Improving results with video, news, and local content
- Recognizing the skills that matter in SEO
- Looking at upcoming industry trends
Creating Timeless Brands
March 2021 to Present | Soon Yu on Creating Timeless Brands
- Explain how signature elements relate to customer choice when selecting a certain brand.
- Recognize signature elements.
- Define the saying “innovate your benefit”.
- Recall the benefits of longevity.
- Identify the key in scaling power.
Graphic Design Ideas, Concepts, and Form
March 2021 to Present | ArtCenter Academy
- Foundations
- Fused Metaphors
- Typographic Concepts
- Humor
- Icons and Iconography
- Multiple Images
- Appropriation and Sampling
- Ways of Making
Awards
Luxury Lifestyle Awards
Insignia Group of companies winner in the category Best Luxury Concierge Services
https://luxurylifestyleawards.com/winners/concierge-service/insignia-lifestyle-boutique
TV Cabo Portugal National Awards
Best media and interactive campaigns winner for client: McDonald Portugal, Super Bock Beer, Carlsberg
IMPRESS Design – Korea
The leading design and new media awards from Seoul, Korea. Best in interactive design and new media campaigns.
Agency of the Year – Effie Awards, Sapo Awards
Fullsix Portugal nominated agency of the year at the Effie and Sapo Awards for 6 years in a row.
https://www.awwwards.com/fullsix_portugal/
https://www.csswinner.com/profile/fullsix-portugal/2204
Sarajevo Biennial of Artists of Europe
Winner in interactive media category. Organized by UNESCO Regional Bureau for Science and Culture in Europe in partnership with the Biennale of Contemporary Art of Europe.
Publications
IMPRESS Web Design – Korea
Impress Web Design is a leading design and new media publication and awards from Seoul, South Korea. A full fledged 4 pages interview featuring a review of both my agency and creative work as “designer of the month”.
Graphic Design for the 21st Century
100 of the World’s Best Graphic Designers. Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike’s latest ads, from signage at packaging to branding and web design.
https://www.amazon.co.uk/Graphic-Design-21st-Century-Midi/dp/3822816051
Web Designers Experiments
The book “Web Designers Experiments – the antipodes of web design” by Lanfree (Franco Lanfredi), Sometti Editions.
https://www.ibs.it/web-designers-experiments-agli-antipodi-libri-vintage-vari/e/2570030042977
Speaking Digitalian
The Italians were latecomers to the brave new world of digital design, but three young artists have been running to catch up.
Digital Sneakers Milan
In Milan 25 artists play with sneakers, a universal icon of the youth imagination.
BLUEPRINT Magazine – Italian Protagonists
The best-known Italian web designers in the international community – Mirco Pasqualini, Simone Biffi and Nicola (Niko) Stumpo have all arrived at the same point, but from different directions.
http://www.blueprintmagazine.co.uk/
Personal interests
Geopolitics & history, health & fitness, travel, technology, music.
Curriculum Vitae Download
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